Priroda u tvojoj kosi – Natural Shampoo Made with Ash

The “Priroda u tvojoj kosi” project develops the first natural ash-based shampoo in Serbia, inspired by traditional recipes and circular economy principles. The shampoo is made from recycled wood ash and is enriched with medicinal herbs such as rosemary, lavender, nettle, and chamomile, with zero sulphates or parabens. This environmentally friendly product promotes healthy hair care while reducing the amount of waste, using locally sourced renewable resources. The project includes the employment and training of women from underdeveloped areas, involving them in all production stages — from preparing ingredients to marketing and sales. Through a refill and reuse system of their recyclable packaging, the initiative creates a sustainable business model spanning tradition, innovation, and women’s entrepreneurship.